Boomer women control more than half of the nation's discretionary funds and three-fourths of the country's financial wealth.*

So why aren't marketers tripping over each other to attract this dynamic demographic? Perhaps it's because few brands recognize Boomer Women as a primary target — and even fewer understand how to reach them effectively.

But we do. We are Boomer Women specializing in communicating with Boomer Women.
              * Mature Marketing & Research

Getting It Right

Mona Finston and Julia Brannan of m & j marketing communications have been creating successful campaigns for a diverse range of clients for a combined total of 45 years. And as proud, card carrying members of the Over 50 Boomer-Consumer crowd, they understand first-hand the challenges of engaging this complex, multifaceted demographic.

LikeMindedTM Marketing

Through the use of intelligent, spot-on messaging developed through their finely honed market insights, revealing surveys, ongoing communications with Boomer Women and a modern, realistic approach, m & j marketing communications designs and implements programs that tap into a Boomer Woman’s passions — what inspires, motivates and delights her. What moves her to purchase.

Without silliness. Without condescension. Without all the frills and fuss. And no pink. We never use pink.

Expert “Brand Groomers”

Every marketer wants their brand to appeal to consumers. But when it comes to finding that perfect fit to capture the attention and loyalty of Boomer Women, it isn’t always easy. Choice of language in messaging, the use of visuals and even the selection of packaging materials can all impact the reaction of this critical audience.

This is why m & j marketing communications has developed Brand Grooming — to help marketers speak and sell effectively to Boomer Women.

What is Brand Grooming?

It is the development of a cohesive strategy that enables a Brand to relate to a mature female consumer audience. Specifically, through our Brand Grooming session, you will:

1. ‣Learn about the unique mindset of Boomer Women and how to tap into their passions and engage them as loyal customers.
   

2. ‣Develop cohesive, consistent messaging through the use of all marketing tools and elements effective to target Boomer Women, including:
   

3. ‣Test and select images for use in advertising, on the Internet, POP, direct mail and press materials.
   

4. ‣Craft messaging that speaks intelligently, not condescendingly, to Boomer Women to motivate and drive them to purchase.
   

5. ‣Get an “insiders’ view” of the current Boomer Buzz Words so your messaging on social networking sites and Twitter leverages the instant image delivery possible through this medium.
   

6. ‣Explore packaging options that can capture the attention of a Boomer Woman across the store aisle.
   

7. ‣Spokesperson identification and training — Boomer Women listen when the message is delivered by someone they like and trust. We’ll help you find the right spokesperson for your brand, someone who reflects the product’s image and appeals to your Boomer Woman. Then we’ll help you craft and deliver your brand messages in a believable, appealing manner.
   

And only at m & j marketing communications, you will have access to the 50/50 Female Force/Boomer Woman Survey to get quick feedback — on select images, messages, choice of spokesperson.